What are Google Ads
or Search Engine
Marketing (SEM)?
Google Ads, also known as Search Engine Marketing (SEM), is one of the most effective ways for businesses to gain visibility in today’s competitive digital space. Unlike traditional advertising, where businesses wait for customers to find them, SEM marketing places your brand directly in front of people who are already searching for products or services you offer. For companies in Singapore, this is a powerful opportunity to reach a highly targeted audience at the exact moment of intent.
What are Google Ads or Search Engine Marketing (SEM)?
Google Ads Advertising is commonly referring to three types of services
1. SEM – Website ranking in Google priority in
Search Engine Results Pages (SERPs)
2. Display Advertisement appearing in other
websites by using Google Display Network (GDN)
3. YouTube Advertisment
Google Ads Advertising is commonly referring to three types of services
1. SEM – Website ranking in Google priority in Search Engine Results Pages (SERPs)
2. Display Advertisement appearing in other websites by using Google Display Network (GDN)
3. YouTube Advertisment
Google Ads Advertising is commonly referring to three types of services
1. SEM – Website ranking in Google priority in
Search Engine Results Pages (SERPs)
2. Display Advertisement appearing in other
websites by using Google Display Network (GDN)
3. YouTube Advertisment
1. Search Engine Marketing (SEM)
1. Search Engine Marketing (SEM)
SEM focuses on placing your business where it matters most: Google’s search results. By bidding on specific keywords, your ads can appear above organic listings, giving you an immediate competitive edge. Paid search works through an auction system where advertisers select keywords relevant to their industry. When users search for those terms, ads compete for placement at the top or bottom of the page.
There are two main bidding models in google sem campaigns:
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1. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is the act of using paid strategies to increase ranking and search visibility, to appear as search results on Search Engine Results Pages (SERPs). Paid search ads can be found on almost any search results page. Advertisers bid on keywords that users enter when looking for certain products or services, then Google gives advertisers the opportunity for their ads to appear alongside results for those search queries. These paid placements are typically located at the top and bottom of the page. They include an “Ad” designation to let users know that it is a paid placement.
Some paid search ads may also appear as products in a featured carousel.
Some paid search ads may also appear as products in a featured carousel.
Some paid search ads may also appear as products in a featured carousel.
There are two common bidding options, either through Pay-Per-Click (PPC) Ads or through Cost-Per-Thousand-Impressions (CPM). If you’re looking for targeted advertising that lets you pinpoint your buyers, then Google Ads is suitable for you. People who are searching, and deliberately clicking your link, mean they are interested. As your campaign progresses, we track impressions, clicks, and conversions. This information helps us to know more about your site, and also your competitors!
There are two common bidding options, either through Pay-Per-Click (PPC) Ads or through Cost-Per-Thousand-Impressions (CPM). If you’re looking for targeted advertising that lets you pinpoint your buyers, then Google Ads is suitable for you. People who are searching, and deliberately clicking your link, mean they are interested. As your campaign progresses, we track impressions, clicks, and conversions. This information helps us to know more about your site, and also your competitors!
2. Google Display Ads
2. Google Display Ads
Google Display Ads extend your brand visibility beyond search engines. Through the Google Display Network (GDN), your ads can appear on millions of partner websites, apps, and platforms worldwide. With over 80% of global internet users reachable via GDN, this channel is ideal for businesses looking to build awareness and retarget potential customers.
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2. Google Display Ads
Google owns the world’s largest online display advertising network, reaching over 80% of global Internet users. Global Display Network allows businesses to display selected content such as banner ads across relevant sites that have opted into their display scheme.
3. YouTube
Advertisement
3. YouTube Advertisement
YouTube is the second-largest search engine in the world and the biggest video platform, making it a prime space for businesses to advertise. With billions of monthly active users, YouTube advertising allows brands to tell compelling stories through video formats designed for engagement.
There are several ad formats available:
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3. YouTube Advertisement
Being the largest video platform in the world, all of these videos could potentially display your ads too! Create here to understand more about YouTube Marketing.
Being the largest video platform in the world, all of these videos could potentially display your ads too! Create here to understand more about YouTube Marketing.
Take Control of Your
Marketing Spend
One of the biggest concerns businesses face with online advertising is cost control. At RY Marketing, we provide transparent management of your campaigns, ensuring that you only pay for what you use. Unlike some agencies that take a percentage of your media budget, we operate on a fixed monthly management fee. This guarantees that your entire advertising budget goes directly into your campaign, maximizing your ROI.
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Take Control of Your Marketing Spend
When you partner with our Google Ads specialist, you will only pay for what you use, we do not take a single cent from your media buy budget. You can simply fix a monthly fee for your campaign and we will do the rest.
Take Control of Your
Marketing Spend
Make sure to take control of your marketing spend when you partner with our Google Ads management team. We assure you only pay for what you need without us having different terms to pay for your marketing spend. You only need to set your budget for the campaign, and we will do the rest.
Make sure to take control of your marketing spend when you partner with our Google Ads management team. We assure you only pay for what you need without us having different terms to pay for your marketing spend. You only need to set your budget for the campaign, and we will do the rest.
You Can Expect
