Google SEO (Search Engine Optimization) is the process of improving your website ranking in Google Search Engine Results Pages (SERPs) organically. By doing Google SEO, website owner do not need to pay additional media buy advertisement fee to Google, unlike Google SEM.
In order to rank higher in Search Engine Results Pages (SERPs), content on web pages must be optimized so that it can be captured easily by the complex Google’s algorithm. There are many ways to optimize your website, some of them include link building, having the right website display structure, having the right keywords and key phases. And never forget to monitor, analyze and compare with what your competitors are doing.
Many SEO specialists have their own ways to improve a website ranking. In RY Marketing Agency (Singapore), there are three CORE SEO technique we always adopt and has proven successful for Google Search.
1. On-Page SEO
On-Page SEO is the basic practice of optimising individual web pages, utilizing relevant keywords, focusing on search engines algorithm and customer search queries, to drive more traffic to your website. Search engines crawl pages to scan content and index it, then they will pull out relevant search results when someone start searching. In RY Marketing, we will research on your direct competitors and also the keywords used by the current Google first-page ranking websites. We will recommend keywords to be used within your site, and also improve your website elements such as site titles, tags, content, and URLs name. We will make sure your website signaled to Google as a source of high-quality useful content.
2. Off-Page SEO
Off-page SEO means optimization technique that is taking place outside of your own website. Many people neglect this because off-page SEO deals with vital elements that aren’t directly available on your site but rather link back to it (external traffic). Through gaining high-quality backlinks and increasing social presence, off-page SEO techniques give the “impression” to search engine that the website content has very high standard. Overtime, it will prove your website’s authority, quality, relevancy, popularity, and importance to search engine crawlers, which then eventually improve your website ranking.
3. Technical SEO
Technical SEO refer to the improvement and optimization of the non-content elements in your website. Some areas include your site readability through its backend structure, loading speed, security, mobile-friendliness, crawlability, how easily for Google to index it, SSL, rendering, error code, broken link, and many more. Technical SEO or any of the aforementioned technique, cannot work well alone by itself.