XiaoHongShu (小红书) Marketing
What is XiaoHongShu (小红书) ?
- A rapidly growing community-based social commerce platform
- Often referred to as “Little Red Book”, “Red” or “小红书”
- Founded in 2015 and listed among Forbes’ “Top 50 Most Innovative Companies in China 2018”
- Boasts over 450 million registered users and 200 million monthly active users in 2023
- Allows users to share product reviews, travel blogs & lifestyle stories through images & short videos
- Focuses on a unique blend of trusted user-generated content, word-of-mouth advertising & online community-building.
- Features RED Mall (小红书商城), an in-app platform for consumer purchases
- 80% of young Chinese women rely on influencer recommendations for purchases.
Who use XiaoHongShu (小红书) in Singapore?
Why Should You Use XiaoHongShu (小红书) in Marketing?
Valuable Platform for Brand Exposure & Promotion
- Perfect blend of social media and e-commerce
- Ideal for reaching millions of potential customers
Trusted by Young Consumers
- Younger consumers rely on it for recommendations and buying decisions
- Boosts sales & conversion rates as a go-to shopping app
Effective User Acquisition with Personalization
- Personalized recommendations & advanced search algorithms
- Partners with Key Opinion Leaders (KOLs) and uses user-generated content for efficient audience engagement & communication
Choosing the Right XiaoHongShu (小红书) Account
Choosing the Right
XiaoHongShu (小红书) Account
Professional Account
Professional Account
Personal Account
Personal Account
- For businesses, professionals, & brand identities
- Ideal for various industries
- Attractive to experts & interest-based identities
- For personal use & non-commercial content
- Share experiences & interests
- For businesses, professionals, & brand identities
- Ideal for various industries
- Attractive to experts & interest-based identities
- For personal use & non-commercial content
- Share experiences & interests
Get Your Business Account Verified With Us!
How Can We Help You?
Business Account Registration
- Setup of Verified Business Accounts
- Guideline Compliance
- Time-Saving, Hassle-Free Process
Organic Content Management
- Precise Positioning
- Consistent, High-Quality Content
- Compliance with Latest Guidelines
- Avoid Violating Note Rules and Diverting Traffic
KOLs Collaboration & Engagement
- Partnering with High-Quality KOLs
- Product Reviews & Endorsements
- Expanding Reach & Building Brand Loyalty
- Original Content Creation by KOLs (Images & Videos)
Paid Ads
- Strategic Paid Ad Campaigns
- Maximizing Traffic, Engagement, Conversions & Lead Generation
- Support for Various XiaoHongShu (小红书) Ad Formats:
- Pop-up Ads: Attention-Grabbing with Store/Landing Page Links
- Top Banner Ads: Similar to Google SEM Ads, Drive Traffic
- Search & In-feed Ads: Native Content with Discoverability Features in Regular Feed
See our XiaoHongShu (小红书) Portfolios!
XiaoHongShu (RED) Marketing
What is XiaoHongShu?
XiaoHongShu is one of the largest community e-commerce platforms that also goes with the name “Little Red Book” or “Red” that was founded in 2015 by Charlwin Mao and Miranda Qu. It has become China’s leading shopping platform for beauty, fashion, and luxury products. It was listed on Forbes’ “Top 50 Most Innovative Companies in China 2018”. XiaoHongShu has over 300 million registered users and 85 million monthly active users in 2021. It was also valued at more than USD 3 billion in 2018 and had the support of giants like Alibaba, Tencent, Zhenfund, Genesis Capital, etc.
On XiaoHongShu, people can post and share product reviews, travel blogs, and lifestyle stories via pictures and short videos. XiaoHongShu is also running RED Mall, a platform on which China consumers can purchase international products. Allowing consumers to share their reviews on products has created a large community, which is helpful for brands on this platform. 80% of the users are young Chinese women who mainly rely on influencers’ recommendations instead of buying famous international brands. XiaoHongShu focuses on a unique blend of trusted user-generated content, word-of-mouth advertising, and online community-building.
We as XiaoHongShu marketing agency in Singapore took the chance because of their significant market and well-known marketing value. Businesses and companies started promoting or sharing their products and services on XiaoHongShu.
Why is XiaoHongShu important?
Increase awareness
Consumers surf the Internet for information about their product preferences through various platforms or channels. Research shows that 92% of consumers buy products based on brand reputation. The venue is a great channel to discover new brands.
Young, high-purchasing power demographic in XiaoHongShu
According to statistics, XiaoHongShu has approximately 300 million registered users, with the most active users being the post-90s and post-95s. Over 80% of users were under 35, while over 90% were female. XiaoHongShu is an effective platform for selling and advertising; it gathers shrewd users who research and review products extensively on the app. XiaoHongShu is an ideal social eCommerce marketing platform for international brands to promote and advertise themselves, especially brands that target a young and sophisticated female demographic.
Benefits of XiaoHongShu
- 100 million monthly Active Users
- Social commerce
- 90% Female user
- Crossborder e-commerce
- An interactive and engaging community
- Highly targeted and converting users
- Extensive word-of-mouth effect with KOL marketing
Our Services
Top Choice of XiaoHongShu Marketing Agency in Singapore
XiaoHongShu marketing in Singapore is one of the marketing strategies preferred by companies as its value brings outcomes to despise its new to the market in Singapore.
Drive qualified traffic to your website or app, generate leads, acquire users, increase sales, and get a positive return. XiaoHongShu marketing in Singapore can be overwhelming even for experienced marketers because it keeps evolving.
We’re here to overthrow the stereotype that price relates to quality. Our mission is to bring high-quality and efficient XiaoHongShu Marketing services to everyone in Singapore and Asia at an affordable price.
Implementing a successful XiaoHongShu marketing service can benefit greatly
XiaoHongShu recently launched paid SEM services, which allow brands to promote their products directly. Their SEM services can be categorized into search ads and native ads.
- Search ads: Search ads appear based on users’ search queries. XiaoHongShu ad system will split and recognize practical business terms, match your targeted keywords, and display your ad.
Native ads: Native ads mainly appear when users look for new consumption information and life inspiration on the “Explore” page. The ad system will match the order of users’ group attribution and current ad library and pick the most appropriate ad.
Organic Marketing: It is also essential to create an official brand account for organic marketing. A brand account is different from a store account. The brand account enables your business to promote your brand via posts while engaging your customers. It is also essential to include the right hashtags and keywords when writing content so that your potential customers can see you by searching for similar hashtags.
Using brand account and influencers (KOL): Fastest way to introduce your brand to the Chinese audience is through an influencer or KOL (key opinion leader). Influencers have their public account, which can push messages to their subscribers. They could release an entire article or video talking about your brand, or a banner ad at the end of a content piece will help build brand presence.
Different kinds of businesses have various types of marketing strategies. RY marketing is a professional XiaoHongShu marketing agency in Singapore, and we will guarantee to choose the most suitable one for every kind of business.
RY Marketing Agency: Top XiaoHongShu (小红书) Marketing Partner in Singapore
- Specializing in KOL Marketing, Social Commerce, Campaign Management & Insight Analysis
- Boost Your Brand’s Presence & Drive Sales on XiaoHongShu (小红书)!
- Whether You’re New or Looking to Enhance Your Strategy, We Have the Expertise!
- Contact Us Today to Explore Our XiaoHongShu (小红书) Marketing Services!
Frequently Asked Questions
XiaoHongShu (小红书), also known as RED, is a popular social e-commerce platform in China that combines shopping, content creation, and community engagement. It’s essential for marketing in Singapore because it provides access to a vast user base and allows brands to connect with a highly engaged audience, especially among the younger demographic. Leveraging XiaoHongShu (小红书) can help your brand gain visibility and influence in the Singaporean market.
Our agency specializes in XiaoHongShu (小红书) marketing in Singapore. We offer tailored strategies, content creation, influencer collaborations, and data-driven approaches to help your brand effectively navigate the platform. Our experienced team ensures that your brand’s presence on XiaoHongShu (小红书) aligns with local preferences and yields tangible results.
No, you don’t need an existing presence on XiaoHongShu (小红书) to collaborate with us. Whether you’re new to the platform or looking to enhance your current company, we provide services that cater to both scenarios. We’ll work with you to create a strategy that suits your brand’s goals and requirements.
We measure campaign success through key performance indicators (KPIs) and comprehensive analytics. KPIs may include engagement rates, click-through rates, conversion rates, and more, depending on your campaign goals. Our team provides detailed analytics reports with insights and recommendations to help you understand the impact of your marketing efforts.
Our agency stands out due to our deep understanding of the Singaporean market, commitment to customization, and data-driven approach. We prioritize building long-term partnerships with our clients and delivering results that align with their unique brand identities and objectives. Our established connections with top XiaoHongShu (小红书) influencers in Singapore also give our clients a competitive edge.