小红书营销
什么是小红书?
- 一个迅速增长的社交商务平台
- 通常被称为“小红书”
- 成立于2015年，并被列入《福布斯》2018年“中国最具创新力公司50强”
- 在2023年拥有超过4.5亿注册用户和2亿月活跃用户
- 允许用户通过图像和短视频分享产品评价、旅行博客和生活故事
- 专注于可信赖的用户生成内容、口碑广告和在线社区建设的独特组合
- 设有红商城，一个应用内的消费平台
- 80%的中国年轻女性依赖于博主的购物建议
谁在新加坡使用小红书？
为什么您应该使用小红书营销？
品牌曝光和推广的宝贵平台
- 完美结合社交媒体和电子商务
- 理想的覆盖数百万潜在客户
受年轻消费者信赖
- 年轻消费者依赖它进行推荐和购买决策
- 作为首选购物应用，提高销售和转化率
通过个性化实现有效的用户获取
- 个性化的推荐和高级搜索算法
- 与关键意见领袖（KOLs）合作，利用用户生成的内容进行高效的受众互动和沟通
选择正确的小红书帐户
选择正确的小红书账号
专业帐户
专业账号
个人帐户
个人账号
- 适用于企业、专业人士和品牌身份
- 适用于各行各业
- 对专家和基于兴趣的身份有吸引力
- 供个人使用和非商业内容
- 分享经验和兴趣
通过我们获取您的专业帐户验证！
我们如何帮助您？
专业帐户注册
- 设置验证的商业帐户
- 遵守指南
- 节省时间，免去麻烦的过程
内容管理
- 精确定位
- 一致的、高质量的内容
- 遵守最新的准则
- 避免违反规则和转移流量
KOL合作与互动
- 与高质量的KOL合作
- 产品评价和认可
- 扩大影响力，建立品牌忠诚度
- KOL创作的原创内容（图像和视频）
付费广告
战略性付费广告活动
- 最大化流量、互动、转化和引导生成
- 支持各种小红书广告格式：
- 弹出广告：引人注目，带有店铺/落地页链接
- 顶部横幅广告：类似于Google SEM广告，增加流量
- 搜索和信息流广告：在常规信息流中具有发现功能的本地内容
观看我们的小红书作品集!
XiaoHongShu (RED) Marketing
What is XiaoHongShu?
XiaoHongShu is one of the largest community e-commerce platforms that also goes with the name “Little Red Book” or “Red” that was founded in 2015 by Charlwin Mao and Miranda Qu. It has become China’s leading shopping platform for beauty, fashion, and luxury products. It was listed on Forbes’ “Top 50 Most Innovative Companies in China 2018”. XiaoHongShu has over 300 million registered users and 85 million monthly active users in 2021. It was also valued at more than USD 3 billion in 2018 and had the support of giants like Alibaba, Tencent, Zhenfund, Genesis Capital, etc.
On XiaoHongShu, people can post and share product reviews, travel blogs, and lifestyle stories via pictures and short videos. XiaoHongShu is also running RED Mall, a platform on which China consumers can purchase international products. Allowing consumers to share their reviews on products has created a large community, which is helpful for brands on this platform. 80% of the users are young Chinese women who mainly rely on influencers’ recommendations instead of buying famous international brands. XiaoHongShu focuses on a unique blend of trusted user-generated content, word-of-mouth advertising, and online community-building.
We as XiaoHongShu marketing agency in Singapore took the chance because of their significant market and well-known marketing value. Businesses and companies started promoting or sharing their products and services on XiaoHongShu.
Why is XiaoHongShu important?
Increase awareness
Consumers surf the Internet for information about their product preferences through various platforms or channels. Research shows that 92% of consumers buy products based on brand reputation. The venue is a great channel to discover new brands.
Young, high-purchasing power demographic in XiaoHongShu
According to statistics, XiaoHongShu has approximately 300 million registered users, with the most active users being the post-90s and post-95s. Over 80% of users were under 35, while over 90% were female. XiaoHongShu is an effective platform for selling and advertising; it gathers shrewd users who research and review products extensively on the app. XiaoHongShu is an ideal social eCommerce marketing platform for international brands to promote and advertise themselves, especially brands that target a young and sophisticated female demographic.
Benefits of XiaoHongShu
- 100 million monthly Active Users
- Social commerce
- 90% Female user
- Crossborder e-commerce
- An interactive and engaging community
- Highly targeted and converting users
- Extensive word-of-mouth effect with KOL marketing
Our Services
Top Choice of XiaoHongShu Marketing Agency in Singapore
XiaoHongShu marketing in Singapore is one of the marketing strategies preferred by companies as its value brings outcomes to despise its new to the market in Singapore.
Drive qualified traffic to your website or app, generate leads, acquire users, increase sales, and get a positive return. XiaoHongShu marketing in Singapore can be overwhelming even for experienced marketers because it keeps evolving.
We’re here to overthrow the stereotype that price relates to quality. Our mission is to bring high-quality and efficient XiaoHongShu Marketing services to everyone in Singapore and Asia at an affordable price.
Implementing a successful XiaoHongShu marketing service can benefit greatly
XiaoHongShu recently launched paid SEM services, which allow brands to promote their products directly. Their SEM services can be categorized into search ads and native ads.
- Search ads: Search ads appear based on users’ search queries. XiaoHongShu ad system will split and recognize practical business terms, match your targeted keywords, and display your ad.
Native ads: Native ads mainly appear when users look for new consumption information and life inspiration on the “Explore” page. The ad system will match the order of users’ group attribution and current ad library and pick the most appropriate ad.
Organic Marketing: It is also essential to create an official brand account for organic marketing. A brand account is different from a store account. The brand account enables your business to promote your brand via posts while engaging your customers. It is also essential to include the right hashtags and keywords when writing content so that your potential customers can see you by searching for similar hashtags.
Using brand account and influencers (KOL): Fastest way to introduce your brand to the Chinese audience is through an influencer or KOL (key opinion leader). Influencers have their public account, which can push messages to their subscribers. They could release an entire article or video talking about your brand, or a banner ad at the end of a content piece will help build brand presence.
Different kinds of businesses have various types of marketing strategies. RY marketing is a professional XiaoHongShu marketing agency in Singapore, and we will guarantee to choose the most suitable one for every kind of business.
RY 营销传媒: 您在新加坡的首选小红书营销合作伙伴
- 我们在 KOL 营销、社交商务、活动管理和洞察分析方面拥有专业的知识及经验！
- 我们将提升您品牌在小红书上的存在感，推动销售！
- 无论您是新手还是希望改进策略，我们都有专业知识！
- 今天联系我们，探索我们的小红书营销服务！
常见问题解答
小红书，也称为RED，是中国流行的社交电商平台，结合了购物、内容创作和社交互动。在新加坡进行营销非常重要，因为它提供了访问庞大用户群的机会，并允许品牌与高度活跃的受众建立联系，尤其是年轻人群。利用小红书可以帮助您的品牌在新加坡市场获得可见性和影响力。
我们专注于新加坡小红书营销。我们提供定制的策略、内容创作、影响者合作以及基于数据的方法，帮助您的品牌有效地利用该平台。我们经验丰富的团队确保您的品牌在小红书上的存在与本地偏好保持一致，并取得明显的成果。
不需要，您不需要在小红书上拥有现有的存在才能与我们合作。无论您是初次涉足该平台还是希望增强您目前的公司，我们提供适用于两种情况的服务。我们将与您合作，制定适合您品牌目标和需求的策略。
我们通过关键绩效指标（KPIs）和全面的分析来衡量活动的成功。根据您的广告活动目标，KPIs可能包括参与率、点击率、转化率等等。我们的团队提供详细的分析报告，带有见解和建议，帮助您了解营销活动的影响。